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A Customer Innovation Ecosystem

August 3, 2011

        August 3, 2011 School of Business, Kochi   “Customer driven innovation is fundamental to productivity and success of a firm” stated Sandhya G., Amrita School of. . .

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Investing in Teachers for the Future

July 18, 2011

        August 3, 2011 Coimbatore Campus   In ancient India, spirituality and education went hand in hand. Likewise, knowledge and values were inseparable.   However, in today’s. . .

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New Book on Cross-Cultural Management

New Book on Cross-Cultural Management

July 13, 2011

July 15, 2011 School of Business, Coimbatore   Globalization has united people from around the world.   Geographic barriers have dissolved making communication, transportation and trade possible between every nation. . .

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Becoming a Nation of Innovation

July 7, 2011

        July 8, 2011 School of Business, Coimbatore & Kochi   India, like China, has undergone rapid economic growth. Initially, India’s growth was appropriately influenced by developed. . .

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MBA Programs Inaugurated at Amrita

MBA Programs Inaugurated at Amrita

July 2, 2011

July 2, 2011 School of Business, Coimbatore   India’s youth form a major chunk of its population, with 60% people under the age of 30.   These enthusiastic young men. . .

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Doing Something … And A Lot More …

June 28, 2011

        June 28, 2011 School of Business, Amritapuri   Nobody can do everything, but everyone can do something …     One thing led to another in. . .

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A Duty That Calls

June 26, 2011

        June 26, 2011 Amritapuri Campus   Cleaning garbage can never be easy. But for many intrepid Amrita students, it is now not a difficult chore either,. . .

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PhD Marketing Seminar

May 27, 2011

        June 30, 2011 School of Business, Coimbatore   Recently Ajay and Lalitha Manrai, Professors of Marketing from the Department of Business Administration, University of Delaware, USA,. . .

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Advertising to Rural India

May 24, 2011

        May 24, 2011 School of Business, Bengaluru   Even as the world grapples with the effects of climate change, green technologies are providing some hopes for. . .

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Organized Retail: The Hub for Evolving Ecosystems?

May 9, 2011

        May 9, 2011 School of Business, Bengaluru   Until not too long ago, unorganized retailers enjoyed a 90% share of the Indian retail market. In recent. . .

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