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Exploring the True Essence of Women’s Empowerment

March 24, 2012

“Empowerment can be thought of as the totality of having access to information and resources for taking proper decisions, possessing the ability to exercise assertiveness in situations of collective decision. . .

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Water Stress?

Water Stress?

March 22, 2012

It is expected that by 2025, two-thirds of the global population will be living in water-scarce or water-stressed conditions. It is also known that the majority of the world’s people. . .

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B-Fest at ASB, Kochi

March 17, 2012

The Amrita School of Business at Kochi hosted their first-ever B-Fest during March 17-18, 2012. Named Asthra (or weapon, in Sanskrit), the business festival exhorted over 200 student participants to. . .

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MoU Signed With Deakin University

MoU Signed With Deakin University

February 20, 2012

Deakin University is one of Australia’s fastest growing research universities. After its founding in 1974, the university has been recognized as the Australian University of the Year twice. The Australian. . .

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Onam Celebrations at Amrita Campuses

Onam Celebrations at Amrita Campuses

September 9, 2011

“Just as sweetness cannot be separated from honey, just as beauty cannot be separated from a rainbow, Onam cannot be separated from a Malayali’s heart,” said Amma, in her Onam. . .

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Research Workshop at ASB

August 29, 2011

September 14, 2011 School of Business, Coimbatore “Technology product markets today are characterized by frequent introductions and withdrawals of multiple models by different companies,” remarked Dr. Ramya Neelamegham, IIM-Bangalore. Dr.. . .

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Increasing Emphasis on Intellectual Output

August 24, 2011

        August 25, 2011 School of Business, Coimbatore   A change is underway at the Amrita School of Business.   The School was always known for its. . .

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Celebrating Sri Krishna Jayanthi

August 22, 2011

        August 30, 2011 Amritapuri Campus   “Many great souls have taken birth on this earth. But Sri Krishna was a master and guide for all times,. . .

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Choosing ASB Over IIMs

August 20, 2011

        August 20, 2011 School of Business, Coimbatore   With a Common Admission Test or CAT score of 99.99 percentile, Vishnu Mohan, an IIT Madras graduate, got. . .

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A Customer Innovation Ecosystem

August 3, 2011

        August 3, 2011 School of Business, Kochi   “Customer driven innovation is fundamental to productivity and success of a firm” stated Sandhya G., Amrita School of. . .

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