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Publications
Analysis of Brand Equity Concepts for a Business school

Authors : Sudharani Ravindran, D., Dr. Rejikumar G.

Publisher : St.Joseph’s College, Irinjalakuda

Publications
Resource Utilization by Pharmaceutical Companies in India: Emphasis on R D, Labor and Capital

Authors : Dr. Avinash Shivdas, Sougata Ray

Publisher : 2017 International Conference on Data Management

Publications
Recession Proof Marketing Practices

Authors : Dr. Rejikumar G.

Publisher : RVS Journal of Management

Publications
A study on the impact of macro economic factors on S&P BSE bankex returns

Authors : Dr. P. Balasubramanian, Shilpa Sudhakaran

Publisher : International Conference on Advances in Computing, Communications and Informatics, ICACCI .

Publications
Make in India – a Great Path Forward for Operational Excellence and Cost Reduction Opportunities for Electronics Industry

Authors : Patil, Madhukar, Dr. Suresh M.

Publisher : International Journal of Indian Culture and Business Management

Publications
Social Media Strategies to Promote Energy Conservation in Gen y-A Conceptual Model

Authors : Remya Vivek Menon, Soni Vivek

Publisher : Proceedings of 2017 IEEE International Conference on Technological Advancements in Power and Energy: Exploring Energy Solutions for an Intelligent Power Grid, TAP Energy 2017, IEEE, Kollam, India.

Publications
Challenges for Indian companies in the financial services KPO business

Authors : P. Balasubramanian,

Publisher : UGC - National Seminar - Riveting Opportunities in Emerging Sectors in Indian Economy

Publications
Investment Analysis for Agribusiness Projects

Authors : A. Senthil Kumar

Publisher : Management Skills for Successful Agri Entrepreneurs.

Publications
Trade and Access to Credit in Import Destinations: Evidence from India’s Exports to Africa

Authors : Rojalin Patri, Badri Narayanan G., Dr. Sangeetha G

Publisher : Yale-Great Lakes 9th International Research Conference

Publications
Ranking Airline Competitiveness – An Indian Scenario

Authors : Swathik H,, Dr. Sangeetha G

Publisher : Yale-Great Lakes 9th International Research Conference

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