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Publications
Productivity and stock price reaction to spin-off decision

Authors : Manojj, M.a, Dr. Mridula Sahay

Publisher : Corporate Ownership and Control

Publications
Persuasive Competence of Alignable and Non-Alignable Add-On, On Consumer Product Evaluation and Attitude Formation: Specific To Smart Phones

Authors : Sandhya G., Sherin, Shaji

Publisher : IMRA-IIMB International Conference: Inclusive Growth Profits with Purpose: New Management Paradigm

Publications
Development of a Green Lean Six Sigma Model for the Public Sectors

Authors : Raja Sreedharan V., Sandhya G., R. Raju

Publisher : International Journal of Lean Six Sigma.

Publications
Is Viral Marketing an effective and reliable method of advertising and branding? A perspective of Gen- y of India

Authors : Rawat, U., Dr. Rajiv Prasad

Publisher : 2015 International Conference on Advances in Computing, Communications and Informatics, ICACCI 2015

Publications
Determinants of open source software project performance: A stage-wise analysis of GitHub projects

Authors : Thangavelu, S., Jyotishi, A.

Publisher : SIGMIS-CPR 2018 - Proceedings of the 2018 ACM SIGMIS Conference on Computers and People Research

Publications
The impact of online advertising by educational institutions on the students

Authors : Harikumar, A.

Publisher : 2015 International Conference on Advances in Computing, Communications and Informatics, ICACCI 2015

Publications
The Effect of Direct Advertising to Consumers (DTCA) In Prescription Pharmaceutical Drugs, and Consumer Welfare

Authors : Kalyanaram, Gurumurthy, Dr. P. Balasubramanian

Publisher : Proceedings of the Northeast Business Economics Association

Publications
Corporate Social Responsibility (CSR) disclosures using social media in India

Authors : Anjana, Arun, V., Eswar, M., Babu, S.

Publisher : Proceedings of the International Conference on Industrial Engineering and Operations Management

Publications
Empowering Women Through Employment Guarantee Scheme:Evidence from India

Authors : Dr. Sangeetha G, Maheshwar Pratap, Dr Deepak Gupta, Anitha Kaveri

Publisher : 57th Annual Conference of the Indian Society of Labour Economics (ISLE)

Publications
Factors Affecting Customer Ratings of Indian Hotels

Authors : Dr. Sangeetha G, Aswin K

Publisher : Proceedings of the International Symposium on Emerging Trends in Social Science Research (IS15Chennai Symposium)

Publications
The Impact of Transparency Enablers on Social Welfare Schemes : Evidence from NREGA

Authors : Dr. Sangeetha G, Maheshwar Pratap

Publisher : 4th Biennial Indian Academy of Management Conference

Publications
On mopping the agricultural surplus

Authors : Shyam Nath

Publisher : Economic Affairs, Annual Number

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