In addition to traditional broadcast and media organizations, industries are recruiting media professionals for their strong communication abilities and expertise in digital story-telling.
With the growing prominence of communication strategy in all sectors, students in the department of Communication are trained in the emergent theory and practice of Broadcast media studies to enable them to be market-ready.
The Studio, in the Department of Communication, is primarily dedicated to new age broadcast journalism and electronic media production.
Knowledge about the rich history of broadcast media as well as current business trends provides students with a gamut of skills and insight. Theory and practice are blended to provide a recreation of industry led practices in broadcast writing, digital story-telling, advertising, newsgathering, video and audio recording, editing, and production. Students also imbibe the legal and ethical responsibilities faced by today’s media professionals while working in the studio.
Students write, produce, edit and direct, talk shows, short films, advertising, news and documentaries. State of the art equipment and professional studio space offers an immersive experience in video production across a variety of genres and media lines. Broadcast media projects provide experience in on-location live event production.
The studio is used to facilitate the following courses:
| 18CMJ204 | Digital Photography and Videography | 18CMJ212 | Multi-media Reporting |
| 18CMJ213 | Broadcast Journalism: Radio and Television | 18CMJ215 | Multimedia Storytelling |
| 18CMJ304 | Programme Production: Radio and Television | 18CMJ311 | Film Studies |
| 18CMJ398 | Media Project | 18OEL281 | Documenting Social Issues |
| 18OEL293 | Reporting Rural Affairs | 18CMJ504 | Film Studies: Theory and Analysis |
| 18CMJ514 | Advanced Skills in Broadcast Journalism | 18CMJ604 | Advanced Photography |
| 18OEL690 | Media for Social Change | 18OEL691 | Scripting for Rural Broadcasting |
The Studio is Wifi enabled and well equipped with infrastructure that meets Industry standards. It has a projector with DTH connection, Blue Ray Home theatre, IMAC with 5K rectina display (non-linear editing), FCP (editing), Adobe Package for editing and designing, DaVinci Resolve 12.5 Studio for colour correction, Full HD mixing unit ( for multi cam production such as talk shows, news bulletins, interviews, a Teleprompter for news reading, Computer systems for audio and video editing, Drone DJI Phantom 4 K resolution (aerial photography/videography), Panasonic 4 K and Full HD cameras (for electronic news gathering and field production, short film and documentary making)
Projects impart hands-on training in the latest tools and practices, to prepare students to join the broadcast industry at lucrative positions like Video Editor, Graphics Designer, UI Designer, Corporate Presentation Specialist amongst others. The Studio trains students to work as an expert in the glamorous and dynamic broadcast industry, to make a career as a broadcast professional. Students have opportunities for hands-on training working with faculty in ongoing Government of India funded broadcast projects from the Natural Resource Data Management System (NRDMS, DST) and National Bank for Agricultural and Rural Development (NABARD)
In the present age, learning is no longer constrained by the physical boundaries of a classroom. Superior video and technology can help advance 21st century students in the present-day digital era.
Video in an educational context can facilitate learning and improve collaboration. The profusion of pictures – including moving ones – involved in an individual, group, community or a corporate’s life lets us create visual biographies.
Visual documentation is a way to make otherwise invisible things – such as knowledge, ideas, processes and expressions -perceptible to people. Along with this, the visual element pervasive in new media platforms helps audiences get an insight into new forms of storytelling in a multi-cultural environment.
Stop Look Proceed: An awareness video on the railway level crossing done by our student for the southern railways.
Broadcast journalism and electronic media production is inherently characterized by audio-visual documentation methods such as photography and film-documentary to record, capture and archive the different slice of life and user stories. Studio documentation, when combined with reflective practice, decision making and a plan of action, is a valuable learning process. Students work on research themes, do recee, preliminary research and also undertake field research while documenting and identify experts for their contextual sound bytes and finally creating documentations and then documentaries to be uploaded through either video streaming platforms or traditional broadcasting.. The studio is fully equipped to undertake documentation projects in the field. Apart from field documentations, the students undertake documentations with multi camera set up in the Studio. These documentations involve small group performances, interviews etc.
The Studio trains students to work as an expert in the glamorous and dynamic broadcast industry, to make a career as a broadcast professional. Students have opportunities for hands-on training working with faculty in ongoing Government of India funded broadcast projects from the Natural Resource Data Management System (NRDMS, DST) and National Bank for Agricultural and Rural Development (NABARD), as well as develop brand portfolios and interviews with visual stories.
The Computer Lab is a hub for learning and expression, harboring interdisciplinary initiatives investigating the interface between the art and science of design, online media and research. A multi-purpose collaborative workspace dedicated to meeting the teaching, learning and research needs of the faculty and students, it provides access to tools and the know-how to showcase research and creative design skills such as website designing,, animation, Newspaper and magazine layout designing, conducting quantitative and qualitative data analyses and accessing virtual library resources.
Students work together independently and in teams, showcasing creative and logical skills. The projects in progress at the lab are as diverse as the students who conduct them.
The media scene in the country has witnessed tremendous growth and noteworthy developments have been observed in the areas of media content presentation and research. Increasing demand for well-educated and trained media professionals capable of working within allied disciplines has fuelled the need for the Lab, which was established with the aim to stimulate hands-on learning in the areas of print journalism, online/design projects, and communication research.
The lab helps advance practical training for students along with an overall understanding of media with specialization in online journalism and advance print journalism. Portfolio and client based online media projects as well as the University based Campus Beats tabloid are student outputs that enable them to understand the functioning of the media industry and acquaints them with demanding media ethos.
The computer lab extends the usefulness of practical know-how for the following courses offered:
| 18CMJ181 | Computer and Web Application |
| 18CMJ185 | Web Design and Development: Lab I |
| 18CMJ281 | Web Design and Development Lab II |
| 18CMJ211 | Approaches to Media and Communication Research |
| 18CMJ214 | Corporate Branding and Event Management |
| 18CMJ215 | Multimedia Storytelling |
| 18CMJ285 | Web Application Architectures Lab |
| 18CMJ305 | Visual Design in Media |
| 18CMJ312 | Newspaper and Magazine Production |
| 18CMJ313 | Digital Content Marketing |
| 18CMJ398 | Media Project |
| 18CMJ399 | Research Project and Viva Voce |
| 18CMJ503 | Communication Research |
| 18CMJ512 | Techniques of Graphic Communication and Visual Design |
| 18CMJ513 | Advanced Research: Qualitative Approaches |
| 18CMJ602 | Animation and Web Designing |
| 18CMJ699 | Communication Research Project and Viva Voce |
Research is an integral part of faculty and student activities at the Department of Communication. Research projects in marketing, anthropology, and sociology are actively taken up, among others. A resilient research culture is cultivated in the classroom itself. Graduation, post-graduation, and doctoral students are exposed to an experiential learning process by encouraging them to publish their thesis in high quality peer reviewed, indexed journals.
Researchers at the Department use media theory and methods to study and survey communication phenomena. Addressing both theoretical and functional problems through an array of quantitative and qualitative viewpoints, faculty and students participate in advancements in communication research that provide productive ground for the study of media space
Creative students looking for an outlet to develop and showcase their imaginative skills as a baby step towards a fulfilling career in special effects and graphic design get applied training in creating a range of materials. Design projects include Art and Illustration Design such as drawing comic book sequences, creating animated images; Website design; Vector Design; Logo, letterhead, visiting card, poster, product and cover design – just about every other object that contains text and images.
Students develop an online media personal portfolio as well as undertake projects for clients for specific briefs. Students develop social media profiles and designs for government and private clients. This allows for students to connect and network with the industry, and showcase their talents, working towards future employment opportunities.
The Department of Communication brings out a monthly tabloid called Campus Beats, solely created and managed by students. They are trained in Indesign software – from planning the print media project to generate the desired output. Students learn to create engaging design solutions for posters, magazines, and brochures by exploring various options for working with images, shapes, text, tables, and colors for generating the desired output
Classroom learning environments which incorporate computers, as well as non-interactive technology are part of the context of the curriculum. While computers lead technologically driven interaction, traditional classroom learning environments provide complex pattern of interpersonal face to face interaction. Juxtapositioning the two increases the teaching learning experience, leading to fruitful outputs in terms of research publications, design and online project execution and a student led in-house journal
Amrita’s Digital Library is appropriately known as Vidya. It is a multimedia-rich 1.5 Tera Byte of information including audio and text, video lectures, journals, news shows and documentaries from around the world.
All these are available to Amrita students on the campus network through streaming and on-demand mode. Vidya began as a modest Digital Information Repository, but today includes learning materials from some of the best universities and research centres around the globe.
Amrita students incorporate this archived material into their learning schedules; this contributes immensely to the in-depth understanding of subjects taught.
The Campus has facilities for outdoor and indoor games such as Shuttle, Badminton, Ball Badminton,Cricket, Football, Table Tennis, Weight Lifting, Basketball, Volleyball and Tennikoit. Students have the opportunity to participate in various inter-campus and intra-campus tournaments. An annual sports and athletic meet is also conducted every year.
Every hostel has a separate sports room. There are state-of-the art synthetic and cement tennis courts. A multi-gym with eight stations and exercise equipment is available.
There is a swimming pool of international standards (size 50 x 25 meters) that is highly popular with students.
College buses pick up and drop day-scholars from specified locations in Coimbatore city and enroute.There is an extension counter of Dhanalakshmi Bank on campus. Students can avail personal banking facilities at this extension counter. The bank also provides a 24-hour ATM facility.
The General Store on campus caters to stationery, toiletries, provisions and other needs of students and staff. The store also stocks our Math products such as books and publications, audio and video cassettes, herbal and ayurvedic products, etc.
The amenities complex houses a tailoring shop and a men’s hair cutting saloon, as well.
Separate hostel facilities are provided for girls and boys. Students are provided with adequate amenities so as to make them feel at home.
The stay in the hostel enables students to imbibe a different life-style and provides an opportunity to become involved in activities such as yoga, meditation, sports and music, as per their individual preferences.
A dispensary with two, 24-hour on-call doctors and a few beds is available. Besides attending to the medical needs of the students, staff and others on the campus, the dispensary also conducts an annual routine medical checkup of all students.
Doctors are assisted in this task by specialist doctors from the city. The dispensary provides free medical care to the poor and needy of the Ettimadai village.