The undergraduate and postgraduate programmes in Mass Communication offer critical academic perspectives and hands-on skill sets across various cutting-edge occupational streams in media studies and research. At the department of Mass Communication, we have a constantly evolving curriculum that is always in par with international standards. The syllabus is modelled around the UNESCO model curriculum for Mass Communication and blends media theory and media practice. The students are exposed to both intense classroom sessions as well as immersive learning through hands-on training and internships, media projects and industrial collaborations.
The studio facilities and design labs decked up with edgy software requirements, make sure that the students are in pace with the technology-driven industry landscape. Students are encouraged to bring into their work human dignity, pluralism, social commitment and an Indian consciousness through on-field production and community interaction sessions. The University also provides its students, opportunities for International student exchange programs with top-ranking partner Universities abroad that have MoU arrangements with Amrita. Through these programs, students get to experience International academic exposure up to a period of 1 year, where the credits earned are transferable. By choosing the department as your academic destination, you’ve chosen to explore your creative spirits, to think critically and to employ your media skills ethically to bring a difference to the world.
What you can expect?
courses include modules on:
What awaits you?
In-demand career opportunities connected to the area:
What you can expect?
courses include modules on:
What Awaits you?
In-demand career opportunities connected to the area:
What you can expect?
The conceptual and practical modules cover the following broad areas:
What awaits you?
In-demand career opportunities connected to the area
What you can expect?
Through the UG and PG programmes in Communication, the department offers modules on the following aspects of visual design, web design and animation.
What awaits you?
In-demand career opportunities connected to the area
What you can expect?
Through the UG and PG programmes in Communication, the following aspects of print journalism.
What awaits you?
In-demand career opportunities connected to the area
Media Projects – What to expect:
Aimed at portfolio-enhancements and industry connect, media projects are flagship credit-based courses offered by the department. These projects hand-holds and initiates students into the professional work experience. Media projects require the students to choose an area of their calling, across broadcast and online fields. Further, the students collaborate with clients/ industry on a short-term project, where they are expected to employ what they have learnt in class to meet the client requirements. In many cases the Media projects result in extended internships and placements.
Research Projects – what to expect:
Research projects involve inter and multi-disciplinary academic explorations where the students take up topics related to media studies. The department offers excellent training in both qualitative and quantitative research with relevant software. Research work is encouraged even at the graduation level resulting in student-teacher collaborations and publications in internationally reputed journals.
What awaits you?
Job opportunities in the selected area of media project and research, academic and industry research, media analysts in IT and other corporate firms, research posts in NGOs, political analysts, news analysts, film critics
The ability to blend-in with the challenging demands of the media industry requires one to be comfortable in discussing about any given topic. The department, through a series of courses in various domains of humanities, social sciences, current affairs, soft-skills, and culture studies, shapes the curiosity, intellect and inter-disciplinary vigour of the students.
What to expect?
To further the inter-disciplinary perspectives of the students, the students are encouraged to undertake courses offered by other departments and schools of Amrita Vishwa Vidyapeetham, Coimbatore campus. These courses can be selected based on the student’s interest.