Our vision is to create a world where informed, empathetic, and sustainable food communication empowers individuals and communities to make healthier, more ethical, and environmentally responsible food choices. To achieve this, we aim to enhance food literacy by investigating how effective communication can educate individuals about the nutritional, cultural, and environmental dimensions of food. Through this approach, we strive to equip people with the knowledge and awareness they need to make informed and conscious decisions about their food consumption. In doing so, we hope to foster a society that not only values the well-being of individuals but also prioritizes ethical and eco-conscious choices, ultimately contributing to a more sustainable and healthier global food landscape.

Vision

• Our vision is a world where informed, empathetic, and sustainable food communication empowers individuals and communities to make healthier, more ethical, and environmentally responsible food choices

Mission

• Enhance food literacy by investigating how effective communication can educate individuals about the nutritional, cultural, and environmental dimensions of food.

Proposed initiative

• Obtained a project under ICSSR Special Call for Short-term Empirical Research 2023–24 Scheme
• Publications in top-tier journals