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Publications
The Effect of Direct Advertising to Consumers (DTCA) In Prescription Pharmaceutical Drugs, and Consumer Welfare

Authors : Kalyanaram, Gurumurthy, Dr. P. Balasubramanian

Publisher :Proceedings of the Northeast Business Economics Association

Publications
Electromagnetic Analysis of Carbon Nano Tube Surfaces for Salisbury Screen

Authors : Arul Iyyapan, Azhagu Mariaapan, Navin Kumar M, Sampathkumar P, Karthik Prasad R, Shivsankar R, Sabarish Narayanan B.

Publisher :INCEMIC 2010

Publications
Enterprise Networking tools for Supply Chain Management

Authors : Prashant R. Nair

Publisher :National Conference on “Networking Paradigms and Cyber Security

Publications
Children acquired aphasia screening test in Kannada (CAAST-K)

Authors : Maria Grace Treasa

Publisher :Student Research at AIISH

Publications
Detection of moving cast shadows using edge information

Authors : Vinitha Panicker J, M. Wilscy

Publisher :2010 The 2nd International Conference on Computer and Automation Engineering (ICCAE)

Publications
Agent based Modeling of Financial Markets

Authors : Dr. (Col.) Kumar P. N., Rahul Seshadri, G., Hariharan, A., Mohandas, V.P., Dr. P. Balasubramanian

Publisher :IEEE Explore

Publications
Efficient and Scalable Multi-geography Route Planning

Authors : Dr. Vidhya Balasubramanian, Kalashnikov, Dmitri V., Mehrotra, Sharad, Venkatasubramanian, Nalini

Publisher :ACM, New York

Publications
Empirical study on migration topologies and migration policies for island based distributed differential evolution variants

Authors : Dr. Jeyakumar G., Dr. Shunmuga Velayutham C.

Publisher :Lecture Notes in Computer Science

Publications
Evidence and clinical research for Ayurveda from India

Authors : Ram Manohar P.

Publisher :European Journal of Integrative Medicine

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