Publication

Abstract : The over-the-top media services (OTT) market in India is predicted to grow at a 21.8 per cent CAGR from INR 4,464 crore in 2018 to INR 11,976 crore in 2023, according to PwC’s Global Entertainment and Media Outlook 2019–2023. The impact of COVID19 and national lockdown continues to overturn everyday life, consumption of video streaming platforms continues to spike in India and the world. Over the top (OTT) media platform is a streaming media service offered directly to viewers via the internet. The purpose of the study is to find the user satisfaction of OTT media platform users in Kerala