Publication

Abstract : Innovation is the key to sustainable performance in the current competitive market. Supply chains being network of firms entangled in exchange relationships; innovation in supply chains cannot be fully achieved without effective supply chain relationships. Hence the current study explores empirically the influence of dominant relational attributes viz. trust, commitment, communication, cooperation, coordination on supply chain (SC) innovation. As environmental uncertainty can moderate these relationships, hence the author includes the same as a moderating variable in the model. Based on a web based survey of 132 logistics professionals, the findings largely provide support for the proposed relationships.