Publication

Abstract : Technology plays a vital role in effective communication. Adoption of new technology brought new insights in all fields of communication. Direct-to-Home (DTH) technology is one of the major and powerful broadcast technologies which emerged during the last decade. DTH, as a new broadcasting technology, became inevitable in this age. This study tries to analyse the usage pattern of DTH services in Kerala and also to draw an outline of the growth of DTH services as a major Television broadcast technology. It analyses various kinds of services offered by the DTH service providers and how customers use it. The customers’ perception and attitude towards DTH technology is highlighted here.