Publication

Abstract : The new age digital and disruptive business models such as sharing economy is one of the promising sector for employment and entrepreneurship opportunities for the young millennial, both globally as well as in India. Trust is considered as an integral part of such business model. Further, the business model, being in its early stages of development, operates largely in unstructured and under regulated environments, increasing the inherent risks. For a probable career seeker within this sector, qualities such as risk taking and trusting will be a necessary attribute. We test this hypothesis by conducting a survey amongst young Indian millennials and identify the personality traits which govern the propensity to trust as well as propensity to take risk. Further, given the increasing level of female career aspirants, we test the gender influence on both the risk as well as trust propensity. The results of the study indicate that while agreeableness and extraversion trait is positively associated with trust propensity, risk propensity has a strong positive association with openness and negative association with conscientiousness trait. Further, as theorized, males have a higher proclivity to trust and seek risk in comparison to females