Publication

Abstract : The shopping malls in India is of recent origin. In today’s world shopping malls are present in almost all the cities. In Kochi we have 5 Malls and every day thousands of shoppers are visiting this malls. But still the Shoppers decision to purchase from the shopping malls are influenced by consumer perception and in store facilities(Mall services). This paper focuses on shoppers buying behavior, Consumer perception and instore facilities. The data for this research was collected from 300 shoppers who visits shopping malls in Kochi using questionnaire. For data analysis we have used Chi-Square Test and Bivariate correlation. From this study We can understand that there is significant relationship between mall experience and shoppers Visits.. Here mall experience refers to the aggregate of all instore aspects such as lighting, air conditioning, interior designing, air quality, Cleanliness etc.