Publication

Abstract : In view of the huge untapped tourism potential of Kerala, often projected as 'God's own Country' while marketing the State in the global canvass, this paper focuses on Responsible Tourism (RT) and the need to encourage RT sustainably for the rapid economic development of the State, given vast linkage effects of tourism with many other sectors, including the housing sector-another sector with maximum linkage effects. The need for taking extreme caution to preserve the natural environment and also the extensive use of ICT for environment-friendly and competitive promotion of tourism are highlighted in the paper.