Publication

Abstract : The main challenge in every industry is to find techniques for increasing productivity and emnployee efficiency. The industry faces challenges to solve the job related problems of its workers at every level so that the employees will be efficient and well recognized in the industry where they serves. The industry always faces situations where its employees alone cannot solve the issues and hardly struggle in search of competent hands. The industry will be forced to create structure and assemble new information for tackling these issues. Crowd Sourcing is a technology invented online platform which gives ample opportunities for the employees to discuss their problems and seek different alternatives and which helps to draw out an effective solution. The main aim of this study is to find out how the industry uses this new technology based method which is known as crowd sourcing in solving the problems of the employees working in IT sector and to find out the correlation between crowd sourcing and problem solving ability. A survey of 100 employees from urban and semi urban areas of IT companies were selected through simple and om sampling technique. The tools used for data collection included a liker type Questionnaire, to assess the perception level of crowd sourcing and Problem Solving Ability Scale. Both the tools used for data collection was standardized and validity and reliability was also ensured. The statistical techniques used for the study included descriptive analysis, t test and correlation. Findings of the study proved that there exists a positive relationship between Crowd sourcing and Problem Solving Ability of employees working in IT sector. And the study suggests that crowd sourcing is an effective method for solving the problems of employees in the IT industry. © TJPRC Pvt. Ltd.