Publication Type : Journal Article
Publisher : Elsevier
Source : IIMB Management Review (ABDC-B) (accepted), Elsevier (2020)
Url : https://doi.org/10.1016/j.iimb.2021.11.001
Campus : Kochi
School : Department of Management, School of Business
Department : Department of Management
Year : 2020
Abstract : This paper examined the formation of litigation intentions among e-commerce customers under the privacy breach due to the influence of antecedents such as vulnerability, social risk, privacy dispositions, effectiveness privacy policy, awareness of data management and moderators like privacy control beliefs, efficacy in coping and litigation complexity. A structural equation modelling analysis revealed that reasons for privacy breach perceptions are customer dispositions about privacy, anticipated vulnerability due to privacy breach, and social risk related to personal information disclosure. The control beliefs and coping skills of customers under privacy threat positively moderates litigation intentions. Similarly, the task complexity of litigation significantly reduces litigation intentions.
Cite this Research Publication : Rejikumar G, Gopikumar V, K. G. Sofi Dinesh, Aswathy Asokan-Ajitha, Ajay Jose, Privacy breach perceptions and litigation intentions: Evidence from e-commerce customers, IIMB Management Review, 2021,ISSN 0970-3896,https://doi.org/10.1016/j.iimb.2021.11.001.