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Publication Type : Conference Paper
Publisher : IMRA-IIMB International Conference: Inclusive Growth Profits with Purpose: New Management Paradigm
Source : IMRA-IIMB International Conference: Inclusive Growth & Profits with Purpose: New Management Paradigm, 2015.
Campus : Kochi
School : Department of Management, School of Business
Year : 2015
Abstract :
Cite this Research Publication : Sandhya G. and Sherin, S., “Persuasive Competence of Alignable and Non-Alignable Add-On, On Consumer Product Evaluation and Attitude Formation: Specific To Smart Phones”, in IMRA-IIMB International Conference: Inclusive Growth & Profits with Purpose: New Management Paradigm, 2015.