Publication

Abstract : Retail sector boom in India created vast job opportunities in this sector especially for women and they are quite expectedly becoming the choice in most front-end profiles, which require constant interaction with customers. Kerala is one of the major consumer state in India. In Kerala, there has been an explosion in retailing in the last few years. Status of the women workers in the textile sales sector is very underprivileged in Kerala. Even existing laws are being always violated. This study is set out to examine the extent of implementation of labour laws which is comes under shops and commercial establishment acts researcher also examine the influencing factors of this extent of implementations like locations of the shops, location of shops and management style. In this study the researcher uses primary and secondary data, primary data has been collected through structured questionnaire from Ernakulam and Alappuzha districts in Kerala. The collected data was analysed with independent sample t-test. It had been found that violations are prevailed in both urban and rural area, and researcher also found that both legal and human rights violations are existing in this sector.