Publication

Abstract : The 20th century witnessed the beginning of significant transformations in media. The technologies became extremely powerful, and their applications became wide. Artificial intelligence gained more control over the learned data and built more robust algorithms to process information. It is evident that the beginning of the 21 st century also continued these technological transitions. Since media is one of the early adaptors of new changes in technology, the content production in media will also be exposed to the changes. In this background, the study primarily observes how news is modified while served to the audience after implementing sophisticated technological tools for content processing. Media somehow altered the reality when disseminated to the consumers. Often it was essential, and sometimes it was deliberate. The introduction of more advanced communication technologies again strengthened the presentation of news content in a certain way. This study aims to come up with inferences, with the help of direct observations and document analysis, as to how news media are influenced by new technologies like Augmented Reality, Virtual Reality, and Mixed Reality and how media consumers are being exposed to the digitally processed information.