Publication Type : Journal Article
Publisher : International Journal of Pure and Applied Mathematics
Source : International Journal of Pure and Applied Mathematics, 118(20), 4555–4562
Campus : Amritapuri
School : School of Business
Department : Department of Management
Year : 2018
Abstract : The purpose of this study was to look into various attributes such as price, comfort, quality, equipment, up-gradation, after sale services, mode of payment and ease of accessibility that influence Home Theatre purchase. From this study the major finding was that the clients opted for best quality of product and they regard this very high in attribute and are even ready to pay more so in accordance to this the company suggested for up-gradation to have enhanced features that will also aid in cost benefits for both.
Cite this Research Publication : P M Krishnajith, & Suresh, A. (2018). Market Research on Buying Behavior of Home Theatres. International Journal of Pure and Applied Mathematics, 118(20), 4555–4562