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Light in the Darkness: Marketing’s Role in Driving Positive Change

Publication Type : Conference Paper

Source : 2022 AMA Summer Academic Conference. In 2022 AMA Summer Academic Conference

Campus : Amritapuri

School : School of Business

Year : 2022

Abstract :

Cite this Research Publication : Shivdas, A., & Sivakumar, S. (2022). 2022 AMA Summer Academic Conference. In 2022 AMA Summer Academic Conference: Light in the Darkness: Marketing’s Role in Driving Positive Change (Vol. 33, pp. 1003–1005). Chicago, IL; American Marketing Association

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