Publication

Abstract : Investment is an unavoidable thing in the life of an individuals or a firm. Investment helps people in bringing up a saving habit. Every one invests for getting return from it. The size of the return of each investment is according to its risk. Higher risk gets higher the return and vice-versa.There are some investment schemes which have no tax burdens and most of the people prefer these type investments to remove tax burden. In India the tax saving investment schemes are regulated under Sec 80C of Income Tax Act. The taste of investment preference is different for different investors. Majority of the investors invested in life insurance scheme as they feel more comfortable and safe in this scheme and they invested for the objective of retirement plan, children’s education, children’s marriage, etc. Majority of the investors are from the age limit of 15-35. These are some of the findings from our study.There are also some problems faced by the investors. Many of them are not aware about these schemes due to which most of the people are losing their opportunity to invest in better schemes and get good returns. Most of the people are not ready to take risk. Even if they are not earning high return, they have no problem as they are not ready to take risk.Therefore, it is found out that people are not ready to take tax burden and take high risk to get high return and reduce their investment returns and so, in today’s world most of the people prefer tax saving schemes.