Publication Type : Conference Proceedings
Publisher : Dhanalakshmi Srinivasan Engineering college, Coimbatore
Source : National Conference on Innovative Practices in Management, Department of Management Studies, Dhanalakshmi Srinivasan Engineering college, Coimbatore (2009)
Campus : Kochi
School : School of Business
Department : Department of Management
Year : 2009
Abstract :
Cite this Research Publication : Dr. Rejikumar G. and D. Ravindran, S., “Influence of Celebrity Endorsement in Buying Decisions”, National Conference on Innovative Practices in Management. Department of Management Studies, Dhanalakshmi Srinivasan Engineering college, Coimbatore, 2009.