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The impact of Electronic Word of Mouth (E-WOM) on Social Media for the promotion of new movies

Publication Type : Journal Article

Publisher : IJSMMRD

Campus : Amritapuri

School : Department of Management

Year : 2016

Abstract : Dr. Vinith Kumar Nair, “The impact of Electronic Word of Mouth (E-WOM) on Social Media for the promotion of new movies”, International Journal of Sales & Marketing Management Research & Development (IJSMMRD), vol. 6, no. 2, pp. 9-1, 2016.

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