Publication

Abstract : Our study explored the role of mobile attachment, facilitating conditions, social influence, time saving, price saving and food quality concern in the development of perceived ease of use and usefulness of mobile food apps. Furthermore, the impact of ease of use and usefulness of mobile food apps on behavioral intentions are also explored. A cross-sectional survey was conducted to collect and validate the proposed association. Data were collected from 172 individuals who frequently use mobile food apps to order food and were analyzed using confirmatory factor analysis and structural equation modeling. Findings suggests a prominent role of mobile attachment, facilitating conditions, social influence, time saving, price saving and food quality concern in the development of perceived usefulness and ease of use of mobile food apps. Furthermore, the ease of use and usefulness of mobile food apps also positively influence recommend intentions and intention to use new apps.