Publication

Abstract : The International Journal of Consumer Studies (IJCS) is a distinguished 45-year-old peer-reviewed international journal in the field of multidisciplinary consumer research. This paper takes stock of the work published since 1977 (n = 2088) and examines the impact of published research by applying network analysis technique using VOSviewer. In particular, it examines the overall citations received, the most cited papers and authors and their contributions to the field of consumer research. The advancement of research in the field of consumer research is discussed and directions for future research is provided to undertake novel research.