Publication

Abstract : The Indian retail sector has now realised that their competency, to a great extent, is dependent upon the performance of their Human resource department. Technology has changed the business world fast and dynamic. Digitalisation provide Human resource department with the exceptional opportunity to strategically reshape and reinforce their roles within their organisations.This study is set out to examine at what extent digitalization is using in retail sector especially inhuman resource management process and also examine how digitalisation improved accuracy, time management and promptness in e- recruitment, e- communication and e- performance appraisal. In this study the researcher uses primary and secondary data, primary data has been collected through structured questionnaire and Secondary data was collected from business magazines, books, e- journals, newspapers. The collected data was analysed with statistical tools like percentage analysis and paired sample t- test. It had been found that most of the retail sectors had technologies enabled Human Resource Management practices and digitalised human resource activities can maintain more accuracy, time management and promptness in their Human resource practices especially in the area of recruitment, communication and performance appraisal