Publication Type : Case Study
Publisher : ICFAI University Press
Source : ICFAI University Press
Campus : Amritapuri
School : School of Business
Department : Department of Management
Year : 2008
Abstract :
Cite this Research Publication : Case chapter “Customer-centric culture: The Wal-Mart way”, in the book titled “Customer Relationship Management in Retail”, 2008, ICFAI University Press (ISBN No: 9788131418871). Reprinted in the book titled “Customer Service – Concepts and Cases”.