Publication

Abstract : The study investigates the level of awareness amongst the customers regarding to the ICICI Prudential at Vellore. Furthermore, this study aims to know the factors that are considered by the respondents for choosing the ICICI Prudential, and also the most preferred plan, reasons, benefits expected by the respondents. Based on 270 responses collected from a single cross sectional survey, the study found that the respondents were satisfied in terms of service, security of the funds, tax savings, and low premium were found to be the most preferred benefits by the respondents. Further, this study found that the education plan, endowment scheme were the most preferred plans, because of add on riders, loan against policies, and additional allocation of units.