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Consumers’ Purchase Behavior during Covid-19 Pandemic: Serial Multiple Mediation Analysis (Under review)

Publication Type : Journal Article

Source : International Journal of Research in Marketing

Campus : Coimbatore

School : School of Business

Year : 2021

Abstract :

Cite this Research Publication : Bhukya, R., Paul, J. (2021). "Consumers’ Purchase Behavior during Covid-19 Pandemic: Serial Multiple Mediation Analysis". International Journal of Research in Marketing, Indexed in Q1, ABDC-A* ranked, WoS and Scopus databases. (Under review).

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