Publication

Abstract : Over the past few years, the demand for organically produced products have been changing considerably. Consumers are subjected to varied buying behaviours due to the availability of best options to choose upon. Through this article various factors which resulted in the major shift in consumer behaviour towards Organic Food have been reviewed and discussed. The study also intends to figure out the association between the variables which affects peoples buying behaviour for organic food products. The related findings have been extracted from various studies conducted in different countries and those factors have been carefully analysed to provide proposals for future research. These results displayed that there are basically nine factors which are likely to influence the consumer’s purchase intention. The need to purchase organic food to enhance the value of life led to major impacts on the retail, distribution and marketing functions this business. Reviewing the literature studies has helped a lot to enlighten the general area of the research and to inspect the prevailing literature studies done so far.