Publication

Abstract : Micro, Small, and Medium Enterprises are the game changers in the industrial scenario, as they are the significant sources of employment and growth in an emerging economy. Studies based on the resource-based view are abundant in the context of developed countries but less in emerging markets such as India. The present research extends the literature addressing the importance of resources and capabilities among manufacturing MSMEs in India, how they turn out to be competitive resources, and the abilities necessary for achieving superior firm performance, which acts as a driver toward the sustained competitive advantage of Indian manufacturing MSMEs. Therefore, the proposed model benefits policymakers and owners, especially micro and small, to develop a positive attitude on developing sustained competitive advantage among manufacturing MSMEs in India.