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Comparative analysis of classification algorithms for predicting the advertisements on webpages

Publication Type : Journal Article

Publisher : Asian Journal of Information Technology

Source : Asian Journal of Information Technology, Medwell Journals, Volume 15, Issue 4, p.738-742 (2016)

Url : https://www.scopus.com/inward/record.uri?eid=2-s2.0-84974555711&partnerID=40&md5=fa57a7eb2af829e87458e15f2a7daa27

Campus : Coimbatore

School : School of Engineering

Center : Technology Enabling Centre

Department : Computer Science

Year : 2016

Abstract : The fast growth of the Internet has completely changed the way people using computers. In the current scenario, people are more exposed to media and internet has led to the creation of advertisement which can reach users and it has become the ultimate for most business to enhance their profit. More and more ads are being sold on a single-impression basis as opposed to bulk purchases. Identifying whether an image belongs to advertisement or not is of interest to many internet users. This study analyses the performance of probabilistic, tree based and rule based classifier for this classification. Their performances under various conditions are summarized. © Medwell Journals, 2016.

Cite this Research Publication : Shanmuga Priya S. and Dr. Padmavathi S., “Comparative analysis of classification algorithms for predicting the advertisements on webpages”, Asian Journal of Information Technology, vol. 15, no. 4, pp. 738-742, 2016.

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