Publication

Abstract : The changing and challenging dynamic business environment has raised the bar of expectations, with rapid changes and new technology. Project governance is an important aspect that needs constant revision in approach and needs to change, according to the requirement and required a dynamic approach, rather than a rulebook approach. Goal of the project plays a pivotal role and hence, respecting is an important task, in project management. All projects have envisaged with a vision to satisfy certain needs of the process and the beneficiary of these needs becomes key stakeholders. Appropriate participation of this key stakeholder, in steering the project insures the success of the project. Project managers constantly confronted with total satisfaction of customers; this paper examines the role and response of project managers, in creating realistic expectations of customers in that, are by the rapid introduction of new unknowns, as they progress. It is vital for the managers, to identify the complexity posed by projects and a novel approach to changing the approach to managing the non-linear shifts, in the customer demand and expectations, during the Project life cycle and sustainability of the business. This paper will scrutinise therefore, why it is critical to understand Why do projects fail and what more is critical to the success of the project?. © TJPRC Pvt. Ltd.