Publication

Abstract : The rapid expansion of information technology and the internet has strengthened retail e-commerce, resulting in significant changes in people's lifestyles and society. Food delivery apps are the application or webpage used for ordering food through an internet-connected smartphone. It is the integration of online orders and offline delivery services. It creates a channel between the restaurants and customers with the help of an internet-connected smartphone. The present study examines the applicability of the TAM model to the adoption of Food Delivering apps. among the university students. The researcher used the convenience sampling method for collecting the primary data with the help of a well-structured questionnaire. The sample size of the study consists of 334 students from Bharathiar University, Coimbatore. The researcher used SPSS for analysing the collected data. Four factors were employed in the study: perceived ease of use, perceived usefulness, attitude, and COVID-19 as independent variables and adoption of Food Delivery Apps. as the dependent variable.Application of Technology Acceptance Model (TAM) on Adoption of Food Delivering Applications (Apps.) among University students in Tamil Nadu