Publication Type : Conference Proceedings
Publisher : St.Joseph’s College, Irinjalakuda
Source : International Conference 2k9 on New Trends in Business Education, St.Joseph’s College, Irinjalakuda, Kerala (2009)
Campus : Kochi
School : School of Business
Department : Department of Management
Year : 2009
Abstract :
Cite this Research Publication : S. D. Ravindran and Dr. Rejikumar G., “Analysis of Brand Equity Concepts for a Business school”, International Conference 2k9 on New Trends in Business Education. St.Joseph’s College, Irinjalakuda, Kerala, 2009.