Publication Type : Conference Paper
Publisher : IIMA conference Proceedings: 5th IIMA Conference on Marketing in Emerging Economies, IIMA
Source : IIMA conference Proceedings: 5th IIMA Conference on Marketing in Emerging Economies, IIMA (2013)
ISBN : 978-81-920800-1-7
Campus : Kochi
School : School of Business
Center : Center for Entrepreneurship
Department : Department of Management
Verified : Yes
Year : 2013
Abstract :
Cite this Research Publication : Rejikumar G. “An Empirical study on Moderating effects of Price Sensitiveness in Mobile Telecom Context” at 5th IIMA Conference on Marketing in Emerging Economies, IIMA, January 2013