Back close
Admissions

An analytical approach to neuro marketing as a business strategy

Publication Type : Conference Paper

Source : Proceedings of Strategic Management Forum, XIV Annual Convention at Indian Institute of Management, Kozhikode (IIM-K),Excel Publications, ISBN 789382880363, p 60-68

Campus : Coimbatore

School : School of Business

Year : 2013

Abstract :

Cite this Research Publication : Sathish (2013), An analytical approach to neuro marketing as a business strategy, Proceedings of Strategic Management Forum, XIV Annual Convention at Indian Institute of Management, Kozhikode (IIM-K),Excel Publications, ISBN 789382880363, p 60-68

Admissions Apply Now