Publication Type : Conference Paper
Source : Proceedings of Strategic Management Forum, XIV Annual Convention at Indian Institute of Management, Kozhikode (IIM-K),Excel Publications, ISBN 789382880363, p 60-68
Campus : Coimbatore
School : School of Business
Year : 2013
Abstract :
Cite this Research Publication : Sathish (2013), An analytical approach to neuro marketing as a business strategy, Proceedings of Strategic Management Forum, XIV Annual Convention at Indian Institute of Management, Kozhikode (IIM-K),Excel Publications, ISBN 789382880363, p 60-68