Publication

Abstract : The study aims in identifying the impact of advertisements from food delivery apps through mobile phones among the IT professionals of Infopark, Kochi(Kerala). The quantitative research is based on the purchasing tendency of food from mobile apps such as Swiggy and Zomato among others by the IT Professionals at Infopark, Cochin. Responses from 250 IT Professionals working in 410 IT Companies were subjected to quantitative analysis. A survey was conducted among these IT Professionals using a specific questionnaire. The findings are: A majority of people who watch food advertisements buy them based on offers & discounts, product brands, and those that come with a cheap & affordable price value. The consumer behaviour of IT professionals at Infopark, Kochi is evident from this survey. The survey showcased that majority of IT professionals prefer to order from either Swiggy or Zomato. These apps are good with their marketing strategies that target consumer behaviour through engaging advertisements. In this new era of digital marketing, consumer behaviour dictates the success or failure of online food catering apps. These apps on mobile platforms such as Swiggy and Zomato perform well by generating adequate revenue through offers & discounts, catering to good food brands, and offering an affordable price value. Consumer behaviour theories should be known to those who market their apps with advertisements using social media platforms. Assessing consumer behaviour through surveys & quantitative analysis helps with staying ahead of the pack in a competitive marketplace.