Publication

Abstract : In the contemporary global and political scenario, social media plays a significant role in shaping the social, cultural and communal edifice of a nation. It has now become the strongest and easiest means of communication through which people can share their opinions and thoughts regardless of any barriers. Social media and popular culture has a pivotal role in constructing the concepts of gender identity, gender expression and socialization process. Homosexuality is widely portrayed and analysed in visual forms from different perspectives. Many contemporary films and advertisements deconstruct the social stereotypes and stigmas associated with homosexuality. However, the orthodox and patriarchal society that still exist today maintains an aversion towards the homosexual community and excludes them from family, social events and cultural festivals. This paper attempts to analyse the vivid portrayals of the lesbian, gay, transgender and queer folk in cinema and other visual forms. Also, it throws light at how media and films help in creating different cultural and gender identities. However, in the real world, the homophobic attitude of the society restricts the homosexuals from exposing themselves to the society. In this, background the visual forms plays a vital role in promoting the LGBT rights and relations. © 2019, Blue Eyes Intelligence Engineering and Sciences Publication. All rights reserved.