Publication Type : Journal Article
Publisher : Journal of Composition Theory
Source : Journal of Composition Theory. ISSN: 0731-6755
Campus : Kochi
School : School of Arts Humanities and Commerce
Department : Commerce and Management
Year : 2020
Abstract :
Cite this Research Publication : Girish, S. (2020). A study on the influence of emotional appeals of advertisements in magazines among customers in Kerala. Journal of Composition Theory. ISSN: 0731-6755