Programs
- M. Tech. in Automotive Engineering -
- B. Sc. Clinical Nutrition, Dietetics, and Food Science - Undergraduate
Publication Type : Journal Article
Source : Asian Journal of Research in Social Sciences and Humanities. 6. 1273
Campus : Coimbatore
School : School of Business
Year : 2016
Abstract : The organisation runs business with repeat customers by creating and maintaining good relationship with customer. It is essential to keep customers are happy to generate more lead from the customers especially in a competitive markets. Relationship selling behaviour has been identified as important practice for establishing a long term relationship between buyers and sellers. This relationship selling is the practice of marketing concept at individual level of sales persons besides this practice is the real base of missionary types of sales profile.
Cite this Research Publication : Sathish, M. & Nandagopal, Ramaswamy. (2016). A Study on Relationship Selling Behaviour and the Influence of the Brand with reference to Sales Performance. Asian Journal of Research in Social Sciences and Humanities. 6. 1273. 10.5958/2249-7315.2016.00681.X.