Publication

Abstract : The project involves a study on improving the marketability of job related services among the registered recruiters with reference to an online job portal, Kochi & Trivandrum. The study deals with understanding the perception of recruiters towards an online job portals and also the reasons for the non-usage of an online job portal among the registered recruiters. The research helped to gain in depth about various parameters the recruiters expect from an online job portal. The main objective of this study are to understand the perception of recruiters towards online job portal services. To find the reasons for the non-usage of online job portals services by recruiters. To find the ways to improve the marketability of online job portals services among the recruiters of Kochi and Trivandrum. The marketability of job related services can be improved by giving more importance to customer follow up after availing the services, which would make the clients believe that they are very important to the company. The suggestions put up by the respondents are to ensure that all profiles of the recruiters as well as jobseekers are genuine, and create an awareness about the online job portal’s services to small firms and companies. Without increasing the price of the products the company can extend the duration of packages. The company can segment the clients based on the annual hiring rate, their annual revenue, etc. Thereby the company can give more importance accordingly. © BEIESP.