Publication Type : Journal Article
Publisher : Journal of Business Research
Source : Journal of Business Research
Campus : Coimbatore
School : School of Business
Year : 2021
Abstract :
Cite this Research Publication : Bhukya, R (2021). “100 Years of Social Influence Research in Consumer Behaviour: What we learnt and we need to learn?” Journal of Business Research (Under revision) Indexed in Q1, ABDC-B ranked, WoS and Scopus databases.