M. A. in Communication

The students graduating from the Mass Communication program will be able to:

PEO1 [Critical and integrative Thinking] – Develop a critical and epistemological thinking in national and international politics, economy, ethics, culture, religion, and social institutions.

PEO2 [Effective verbal and non-verbal communication] – Clearly and coherently use spoken and written words and visuals for narrative, descriptive and analytical methods in informational, persuasive and creative purposes.

PEO3 [Societal and Environmental Awareness] – Understand the responsibility as a journalist and media student to improve the environment in which they operate and to engage in strategies and practices that promote sustainability.

PEO4 [Ethical Reasoning] – Understand and apply ethical communication, principles and practices in academic, journalistic, personal, vocational and civic situations.

PEO5 [Leadership] – Be an entrepreneur and serve media industry interests as a means toward the greater goal of serving the public, and to also directly promote media literacy and apply social interactions in socio-political economy, cultural, and developmental diaspora from the grassroots level to the new media to embrace difference.

The students of the Communication program will be able to:

PSO1: Create a strong research-oriented theoretical foundation in consonance with recent advances in the discipline of Mass Communication.

PSO 2: Take a creative, empirical, ethical, and sustainable approach to the program that combines conceptual and theoretical media repertoires, including print, broadcast, IMC, and multimedia.

PSO 3: Provide an opportunity to extend the knowledge base to the world of practice with a view to promoting a healthy interface between academia and society.

To promote communication education that leads to modern, ethical and creative media practices, with a positive bearing on the individual, industry and society.

1. To provide a strong theoretical and practical foundation in various aspects of Communication
2. To promote academic vigour and strong inter-disciplinary research foundation in communication, design, journalism, marketing, media studies, film studies, broadcast, anthropology, development studies, management, and other allied areas.
3. To bridge industrial innovations and practices, and responsible and ethical media practices, and shape dynamic communication specialists who can cater to the changing trends of the industry and bring sustainable communication solutions to real-time social issues.

• Critical and Integrative Thinking
• Effective written and oral communication
• Societal and Environmental awareness
• Ethical Reasoning
• Leadership

• Creating
• Evaluating
• Analysing
• Applying
• Understanding
• Remembering

The National Education Policy (NEP) styled syllabus bridges the traditional and modern academic approaches in the areas of Marketing, Broadcast and Design and Print streamsand encourages students to implement their skills in addressing relevant social issues with an added Indian consciousness.

The program includes the need-of-the-hour modules such as fact-checking, fake news identification, UX/UI design, Social media brand management, digital marketing among others, in order to match the pace of the fast-changing industry and its sprouting technology -driven challenges
The program is reinforced with a semester-long internship in the final semester. Students are also encultured with a rigour in research through modules in software assisted Qualitative and Quantitative analysis. Students are encouraged to publish their research in quality academic journals.

1. Advertising and Branding
2. Broadcast Media
3. Journalism
4. Graphic Designing
5. UX/UI and Web Design
6. Digital Marketing
7. Research Associate
8. Media analyst in IT companies ….and more