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Overview

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Embark on a Creative Odyssey with Our Integrated M.Sc. in Visual Communication!

Dive Deep into the World of Media with Specializations in Digital Film Making & Media Production or Animation & Design.

Welcome to our Integrated M.Sc. in Visual Communication, a meticulously designed five-year journey that melds the foundational principles of visual media with advanced specializations. This program is tailored for aspiring professionals eager to carve out a niche in the dynamic realms of digital filmmaking, media production, animation, and design.

Your Future in Visual Communication Starts Here 

Whether you’re drawn to the storytelling power of digital filmmaking or the creative potential of animation and design, our Integrated M.Sc. in Visual Communication offers a path to excellence. Join us to turn your passion into a profession and make a lasting impact in the world of media and visual arts.

Specialization options:

  1. Digital Film Making & Media Production
  2. Animation & Design
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A Journey of Discovery and Mastery

Our program is structured to foster growth, innovation, and expertise over ten semesters. Here’s what makes this journey unique:

  • Foundation Years (Years 1-3): Immerse yourself in the diverse spectrum of visual media, exploring Advertising, Broadcast and Print Journalism, Photography, Videography, Film Studies, Screen Writing, and much more. This phase is designed to build a robust foundation and broad understanding of visual communication.
  • Specialization Years (Years 4-5): Choose your path and specialize in either Digital Film Making & Media Production or Animation & Design. This period is dedicated to deep dives into your chosen field, equipping you with the skills and knowledge to stand out in the industry.
  • Flexible Pathways: With an exit option available after three years, students have the flexibility to graduate with a BSc in Visual Communication if they choose to step into the professional world earlier.

Attention Please!

Amrita Vishwa Vidyapeetham has not appointed any Agent or Third-Party Client for securing admission in any programme. Students are hereby requested to contact only the toll-free number on our website for any admission related queries.

– Issued In Public Interest By Directorate Of Admissions And Academic Outreach

Curriculum

SEMESTER I
Course Code Course Title L T P Credit
21ENG101 Communicative English 2-0-2 3
Language Paper I 2-0-0 2
21VMC101 Introduction to Communication 2-1-0 3
21VMC102 Introduction to Multi-Media & Graphics 3-0-0 3
21FNA102 Introduction to Visual Arts 2-1-0 3
 21VMC103 Photography and Photo Journalism 3-0-0 3
21VMC181 Digital Imaging Lab. 0-1-2 2
21VMC182 Photography Lab 0-1-2 2
21CUL101 Cultural Education I 2-0-0 2
TOTAL 23
SEMESTER II
Course Code Course Title L T P Credit
21ENG111 Professional Communication 1-0-2 2
Language Paper II 2-0-0 2
21VMC183 Anchoring and Media Presentation Skills Lab. 0-1-2 2
21VMC111 Print Journalism 2 1 0 3
21VMC184 Script Writing Practice 0 1 2 2
21ENV200 Environmental Science and Sustainability 3-0-0 3
21VMC112 Media Evolution 3 0 0 3
21VMC185 Digital Illustrations Lab. 0-1-2 2
21VMC186 Content Writing & Design-Practice 0-2-2 3
21CUL111 Cultural Education II 2-0-0 2
TOTAL 24

 

SEMESTER III
Course Code Course Title L T P Credit
21VMC203 Digital Video Production 2-1-0 3
21VMC281 Drawing and Sketching Practice 0-2-2 3
21VMC201 Fundamentals of Advertising 3-0-0 3
21VMC202 Radio and Television Journalism 2-1-0 3
21FNA203 Web Publishing 2-1-0 3
21VMC282 Audio-Video Production Lab. 0-2-2 3
21FNA285 Web Publishing Lab. 0-1-2 2
21SSK201 Life Skills I 1-0-2 2
21AVP201 Amrita Values Programme I 1-0-0 1
TOTAL 23
SEMESTER IV
Course Code Course Title L T P Credit
21VMC211 Journalism in Digital Era 2-1-0 3
21VMC212 Event Management 2-1-0 3
Elective A 2-1-0 3
Elective B 2-1-0 3
Open Elective A* 3-0-0 3
21VMC284 Introduction to 2D Animation Practice 0-1-2 2
21VMC285 Advanced Video-Production Lab. 0-1-2 2
21SSK211 Life Skills II 1-0-2 2
21AVP211 Amrita Values Programme II 1-0-0 1
TOTAL 22
SEMESTER V
Course Code Course Title L T P Credit
21VMC301 Fundamentals of Media Management 3-0-0 3
21VMC302 Media Laws and Ethics 3-0-0 3
Elective C 0-1-4 3
Elective D 0-1-4 3
21VMC381 Online Promotion Practice 0-1-2 2
21VMC382 Advanced 2D Animation Practice 0-1-2 2
21VMC390 Live-in-Lab@/ Open Elective B* 3-0-0 3
21SSK301 Life Skills III 1-0-2 2
21VMC391 MinorProject 3
Total 24
SEMESTER VI
Course Code Course Title Credit
21VMC392 Portfolio Presentation 6
21VMC393 Project I (UG Level) 10
Total 16
21VMC399 Project (for Exit Option students) 8
21VMC394 Internship (for Exit Option students) P/F
Total for Exit-option students 140
ELECTIVES
ELECTIVE A
Course Code Course Title L T P Credit
21FNA331 Fundamentals of Feature Writing 2 1 0 3
21FNA332 Health Communication 2 1 0 3
21FNA333 Introduction to Brand Management 2 1 0 3
21FNA334 Introduction to Screenplay writing 2 1 0 3
21FNA335 Media & Gender Studies 2 1 0 3

 

ELECTIVE B
Course Code Course Title L T P Credit
21FNA341 Environmental Journalism 2 1 0 3
21FNA342 Introduction to Typography 2 1 0 3
21FNA343 Public Relations & Corporate Communication 2 1 0 3
21FNA344 Science Communication 2 1 0 3
21FNA345 Visualization Techniques for film Making 2 1 0 3

 

ELECTIVE C
Course Code Course Title L T P Credit
21FNA351 Advanced Photography Lab 0 1 4 3
21FNA352 Copy Writing for Advertising Practice 0 1 4 3
21FNA353 Development-Communicational-Video Production Lab 0 1 4 3
21FNA354 Technical and Professional Writing for Media Practice 0 1 4 3

 

ELECTIVE D
Course Code Course Title L T P Credit
21FNA361 Art Direction for Advertising Lab 0 1 4 3
21FNA362 Film Appreciation and Analysis Lab 0 1 4 3
21FNA363 Niche Journalism Practice 0 1 4 3
21FNA364 Titling & VFX Lab 0 1 4 3
LANGUAGES
Paper I
Course Code Course Title L T P Credit
21HIN101 Hindi I 2 0 0 2 B
21KAN101 Kannada I 2 0 0 2 B
21MAL101 Malayalam I 2 0 0 2 B
21SAN101 Sanskrit I 2 0 0 2 B
21TAM101 Tamil I 2 0 0 2 B

 

Paper II
Course Code Course Title L T P Credit
21HIN111 Hindi II 2 0 0 2 B
21KAN111 Kannada II 2 0 0 2 B
21MAL111 Malayalam II 2 0 0 2 B
21SAN111 Sanskrit II 2 0 0 2 B
21TAM111 Tamil II 2 0 0 2 B
DIGITAL FILM MAKING AND MEDIA PRODUCTION STREAM
SEMESTER 7 
Course Code Course Title L T P Credit
21VMC501 Introduction to Communication Theories 3-0-0 3
21VMC502 Media Research Methods 3-0-0 3
21VMC503 Audio Visual Technology 3-0-0 3
21VMC504 Culture and Entertainment Media 3-0-0 3
21VMC505 Film Studies and Appreciation 3-0-0 3
21VMC581 Advanced Digital Imaging Lab. 0-1-2 2
21VMC582 Professional Photography Lab. 0-1-2 2
21VMC583 Audio – Video Production and Editing Lab. 0-1-4 3
Total 22
SEMESTER 8
21VMC589 Film Direction and Screenplay Writing Practice  0-2-2  3
21VMC511  Laws and Ethics for Media 3-0-0 3
Elective I  0-1-2 2
21VMC572 Writing for Media Practice 0-2-2 3
21VMC577 Documentary Film Making Practice  0-2-2 3
21VMC579 Television Programme Production Practice 0-2-2 3
21VMC578 Stop – Motion Film Making Practice 0-2-2 3
21VMC588 Advanced Digital Illustrations Lab. 0-1-2 2
Total 22

 

SEMESTER 9
21VMC601 Theories of Visual Analysis 3-0-0 3
21VMC602 Media Management and Economics 3-0-0 3
21VMC672 Art Direction for Film making Practice 0-1-2 2
21VMC673 Dramatic Performance for film making 0-1-2 2
Elective II 0-1-2 2
21VMC681 Digital Film Making Lab 0-1-2 2
21VMC682 Advertisement Production Lab. 0-1-2 2
21VMC683 Online Promotions Lab. 0-1-2 2
21VMC690 Open Elective / Live-n-Lab 2-0-0  2
21VMC691 Mini Project (in DFM) 3
TOTAL 23

 

SEMESTER 10
21VMC692 Internship P/F
21VMC693 Portfolio Presentation 4 P2
21VMC698 Project (in DFM) 8 P
TOTAL 12
Total credits: 79

 

ELECTIVE I 
21VMC631 Advanced Photography Lab. 0 1 2 2
21VMC632 Digital Compositing & Color Correction Lab 0 1 2 2
21VMC575 UI/UX Designing Practice 0 1 2 2
ELECTIVE II 
21VMC634 Sound Designing & Mastering Practice 0 1 2 2
21VMC635 Introduction to 2D Animation Film Making Practice 0 1 2 2
21VMC636 Corporate Film Production Lab 0 1 2 2
3D ANIMATION AND VFX STREAM
SEMESTER 7
Course Code Course Title L T P Cr
21VMC507 Introduction to Animation Film Making 2 0 0 2
21VMC501 Introduction to Communication Theories 3 0 0 3
21VMC508 Introduction to Visual Designing 2 0 0 2
21FNA571 Components of Visual Design Practice 0 1 2 2
21VMC570 Digital Film Making Practice 0 1 2 2
21VMC502 Media Research Methods 3 0 0 3
21FNA585 3D Modelling & Texturing lab 0 2 2 3
21VMC580 2D sketching and Animation lab 0 2 2 3
21VMC584 Photo Editing & Designing Lab. 0 1 2 2
21VMC571 Photography and Lighting Practice 0 1 2 2
TOTAL 24

 

SEMESTER 8
Course Code Course Title L T P Cr
21VMC513 Introduction to UI UX Designing 2 0 0 2
21VMC512 Creative Advertising & Branding 2 0 0 2
21VMC514 Web Designing and Developing 2 0 0 2
21VMC574 Advanced 2d animation and E-learning Practice 0 2 2 3
21VMC573 3D Animation – Lighting & Rendering Practice 0 2 2 3
21VMC587 VFX lab 0 1 2 2
21VMC575 UI/UX Designing Practice 0 1 2 2
21VMC585 Illustration & Designing Lab 0 1 2 2
21VMC586 Page Layout Designing Lab 0 1 2 2
21VMC576 Web Designing Practice 0 1 2 2
TOTAL 22

 

SEMESTER 9
21VMC603 Introduction to Responsive Web Designing 2 0 0 2
21FNA602 Intellectual Property Rights for Media 2 0 0 2
21VMC671 Advanced 3D Animation – Rigging & Animation Practice 0 2 2 3
21VMC686 Motion Graphics Lab 0 1 2 2
21VMC687 Responsive Web Designing Lab 0 1 2 2
Elective A 0 1 2 2
21VMC685 Digital Marketing and Promotion Lab 0 1 2 2
21VMC684 Compositing & Colour Correction Lab 0 2 2 3
21VMC690 Live in Lab / Open Elective 2 0 0 2
21VMC694 Mini Project (in Animation & Design) 3
Total  23

 

SEMESTER 10
21VMC695 Comprehensive and Technical Viva Voce 4
21VMC692 Internship 2
21VMC699 Project (in Animation & Design) 4
TOTAL 10
Total Credits for the Programme 79

 

Electives
21VMC641 Advertising  Photography and  Digital Design Practice 0 1 2 2
21VMC642 Computer Aided Designing 0 1 2 2
21VMC643 Dynamics and Simulation Practice 0 1 2 2
21VMC644 Packaging Practice Lab 0 1 2 2
21VMC645 Typography Practical 0 1 2 2
Eligibility

Admission

Duration 

5 Years- 10 Semesters

Exit option is available after three years

Eligibility 

10+2 or equivalent in any stream with an aggregate minimum of 50% marks from CBSE /State Board/ICSE.

Selection 

Selection will be based on merit and interview process.

Program Overview

Why Choose Our Integrated M.Sc. in Visual Communication?
  • Industry-Relevant Education: Our curriculum is crafted to meet the evolving needs of the industry, ensuring you are job-ready upon graduation.
  • Expert Faculty and State-of-the-Art Facilities: Learn from leading professionals and utilize cutting-edge technology and studios.
  • Real-World Experience: Through internships, live projects, and workshops, gain hands-on experience that will set you apart in the job market.
  • Flexibility and Choice: With options to specialize or exit early, tailor your educational journey to your career aspirations.
Curriculum That Bridges Theory and Practice

Our comprehensive curriculum encompasses a wide array of subjects designed to nurture creativity, technical prowess, and professional acumen:

  • Media Production & Design: From the intricacies of Advertising and Journalism to the creative processes behind Photography, Videography, and Graphic/Web Designing.
  • Film & Animation: Delve into Film Studies, Audio-Video Productions, 2D/3D Animation, Motion Graphics & VFX, and even Stop Motion Animation.
  • Skill Development: Enhance your abilities in Screen Writing, Documentary Filmmaking, Anchoring, Event Management, and Online Promotion.
  • Artistic Foundations: Hone your artistic skills with courses in Anatomy Study and Sketching, crucial for those specializing in Animation and Design.
Special Learning Benefits

Advanced Skill Development

  • Specialized Techniques: Gain expertise in cutting-edge techniques and technologies in digital film making, media production, animation, and design, equipped to meet the demands of the rapidly evolving digital media landscape.
  • Creative and Technical Mastery: Develop both creative skills in storytelling and visual aesthetics, and technical skills in software, tools, and platforms relevant to the industry.

Practical Experience and Portfolio Building

  • Hands-on Projects: Engage in extensive practical work, including studio projects, workshops, and internships, allowing for the application of theoretical knowledge to real-world scenarios.
  • Portfolio Development: The program’s structure encourages the continual development of a professional portfolio, showcasing a range of work that highlights the student’s skills and creativity to potential employers.

Research Opportunities

  • Innovative Research: Participate in research projects, especially in the final years, focusing on innovative areas such as the use of AI in media production, animation techniques, or digital storytelling, contributing to the field.
  • Capstone Projects: Undertake capstone projects that allow students to research and develop comprehensive projects that demonstrate their learning and specialization in areas of interest.

Flexibility and Diverse Career Pathways

  • Exit Option: With the exit option after three years, students have the flexibility to graduate with a BSc degree if they choose not to continue to the MSc component, without losing the value of their education.
  • Diverse Career Options: Graduates are well-prepared for a variety of roles in the media and entertainment industry, advertising, digital marketing, game design, film production, and animation studios, among others.

Industry Connections and Networking

  • Industry Exposure: Opportunities for internships and industry projects provide valuable exposure to professional practices and networking opportunities with professionals in the field.
  • Guest Lectures and Workshops: Learn from guest lectures and workshops conducted by industry experts, offering insights into current trends, challenges, and opportunities in the visual communication domain.

Global Competence

  • International Standards: The curriculum is designed to meet international standards, preparing students for opportunities both domestically and abroad.
  • Cross-Cultural Skills: Participate in international projects or competitions, developing a global perspective and cross-cultural communication skills.
Career Opportunities
  • UI/UX Designer
  • Visualizer
  • Graphic/Web Designer
  • 2D & 3D Animator
  • VFX ArtistDirection
  • Sound Designer
  • Video Editor
  • Art Director
  • Script Writer
  • Story Board Designer
  • Ad Film Maker
  • SEO Expert
  • Photographer
  • Reporter
  • Journalist
  • Programme producer & many more

Amrita Mysuru Advantages

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  • Learner centric
  • Value based education
  • Latest industry oriented updated curriculum
  • Excellent placement record
  • World class infrastructure
  • Affordable fees
  • Separate Hostel Facility for boys & girls

Why Amrita

The top reasons to choose Amrita for your career

601-800th

World University Rankings 2020

141

BRICS Rankings 2020

801–1000th

World University Rankings 2020

168th

BRICS University Rankings 2020

5th

India University Rankings 2020

12th

Overall Rankings 2020
ranking
5th Best
University in India
ranking
Amrita Ranked No.1 in India Top 100 in The World
ranking
Topmost
‘A++’ Grade

Contact Us

Mysuru Campus

Admission Convenor
Mobile: +91 9945531123
Email: admissions@my.amrita.edu

Admission Team
Phone: 0821 – 2973999
Mobile: +91 8792911234,
+91 8951311234, +91 8296230123,
+91 8296220123
Email: mysuruadmissions@amrita.edu

Admissions Apply Now