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Program Overview

About

A five year Integrated BSc-MSc in Visual Communication is offered with an objective to train and prepare highly skilled and professional manpower to man the media industry and also provide an opportunity for self-employment

The rapid growth in the media and communication industry and a high potential for employment require trained and skilled manpower. There is enormous growth in print, electronic, web and online communication which needs skilled manpower in Video-Production, Audio-Production, Web-Publishing, 2D Animation, 3D Animation, Tele-serial production, Documentary Film making, Gaming, VFX, Advertising and Corporate Film making, Graphic Designing, Corporate Communication and Journalism.

About

A five year Integrated BSc-MSc in Visual Communication is offered with an objective to train and prepare highly skilled and professional manpower to man the media industry and also provide an opportunity for self-employment

The rapid growth in the media and communication industry and a high potential for employment require trained and skilled manpower. There is enormous growth in print, electronic, web and online communication which needs skilled manpower in Video-Production, Audio-Production, Web-Publishing, 2D Animation, 3D Animation, Tele-serial production, Documentary Film making, Gaming, VFX, Advertising and Corporate Film making, Graphic Designing, Corporate Communication and Journalism.

Curriculum

SEMESTER I
Course Code Course Title L T P Cr ES
18ENG101 Communicative English 2 0 2 3 A
* Language Paper I 1 0 2 2 B
18VMC101 Introduction to Communication 3 1 0 4 C
18VMC102 Introduction to Multi‐Media Graphics 3 0 0 3 D
18VMC103 Media Evolution 3 0 0 3 E
18VMC104 Photography and Photo Journalism 3 0 0 3 G
18VMC181 Digital Imaging Lab. 0 1 2 2 L1
18VMC182 Photography Lab 0 1 2 2 L2
18CUL101 Cultural Education I 2 0 0 2 F
Total 24
SEMESTER II
Course Code Course Title L T P Cr ES
18ENG121 Professional Communication 1 0 2 2 A
* Language Paper II 1 0 2 2 B
18VMC111 Content Writing 2 1 0 3 C
18VMC112 Print Journalism 3 1 0 4 D
18VMC113 Script Writing 1 1 2 3 E
18ENV300 Environmental Science and Sustainability 3 0 0 3 H
18FNA111 Introduction to Visual Arts 1 1 0 2 G
18VMC186 Digital Illustrations Lab. 0 1 2 2 L1
18VMC187 News Editing and Design Lab. 0 0 2 1 L2
18CUL111 Cultural Education II 2 0 0 2 F
Total 24
SEMESTER III
Course Code Course Title T P Cr ES
18VMC201 Audio‐VideoProductionI 3 1   4 A
18VMC202 Drawing and Sketching 1 0 2 2 B
18VMC203 Fundamentals of Advertising 3 0 0 3 C
18VMC204 Radio and Television Journalism 2 1 0 3 D
18FNA203 Web Publishing 2 1 0 3 E
18VMC281 Audio Production Lab. 0 1 2 2 L1
18VMC282 Video‐Production Practice 0 1 2 2 L2
18FNA284 Web Publishing Lab. 0 1 2 2 L3
18SSK201 Life Skills I 1 0 2 2 G
18AVP201 Amrita Values Programme I 1 0 0 1 F
Total 24
SEMESTER IV
Course Code Course Title L T P Cr ES
18VMC211 Development Communication 2 1 0 3 A
18VMC212 Event Management 2 0 0 2 B
* Elective A 2 1 0 3 D
* Elective B 2 1 0 3 E
* Open Elective A* 3 0 0 3 J
18VMC286 Introduction to 2D Animation Practice I 0 1 2 2 L1
18VMC287 Video‐Production Lab. II 0 1 2 2 L2
18FNA285 Anchoring and Media Presentation Skills Lab. 0 0 2 1 L3
18SSK211 Life Skills II 1 0 2 2 G
18AVP211 Amrita Values Programme II 1 0 0 1 F
Total 22
SEMESTER V
Course Code Course Title L T P Cr ES
18VMC301 Fundamentals of Media Management 3‐0‐0 0 0 3 A
18VMC302 Media Laws and Ethics I 3‐0‐0 0 0 3 B
* Elective C 1‐0‐4 0 4 3 L1
* Elective D 1‐0‐4 0 4 3 L2
18VMC380 Online Promotion Practice 0‐0‐2 0 2 1 L3
18VMC381 Advanced 2D Animation Practice II 0‐1‐2 1 2 2 L4
18VMC390 Live‐in‐Lab@/ Open Elective B* 3‐0‐0 0 0 3 J
18SSK301 Life Skills III 1‐0‐2 0 2 2 G
18VMC391 MinorProject * 4 * * P1
Total 24
SEMESTER VI
Course Code Course Title L T P Cr ES
* Elective E 2 1 0 3 D
* Elective F 2 1 0 3 E
18VMC396 Portfolio Presentation * * * 2 P1
18VMC399 Project * * * 6 P
Total 14
18VMC398 Project (for Exit Option students) 6 * * * *
Total for Exit‐option students 138
Total 132 credits (for exit option students ‐ 138 credits)
ELECTIVES
ELECTIVE A
Course Code Course Title L T P Cr ES
18VMC231 Fundamentals of Feature Writing 2 1 0 3 D
18VMC232 Introduction to Technical Writing 2 1 0 3 D
ELECTIVE B
18FNA232 Introduction to Brand Management 2 1 0 3 E
18FNA242 Introduction to Niche Journalism 2 1 0 3 E
* Film Appreciation – Theory and analysis 2 1 0 3 E
ELECTIVE C
18VMC382 Advertisement Film Making Practice 1 0 4 3 L1
18VMC383 Documentary Film Making Practice 1 0 4 3 L1
18VMC384 Short film Making Concepts (Fiction) Practice 1 0 4 3 L1
ELECTIVE D
18VMC386 Anchoring for Radio RJ Practice 1 0 4 3 L2
18VMC385 Anchoring for Television VJ Practice 1 0 4 3 L2
18FNA233 Web Designing 1 0 4 3 L2
ELECTIVE E
18VMC331 Writing for New Media 2 1 0 3 D
18FNA332 Public Relations and Corporate Communication 2 1 0 3 D
18FNA241 Advertising Case Studies 2 1 0 3 E
ELECTIVE F
18FNA241 Advertising Case Studies 2 1 0 3 E
LANGUAGES PAPER I
18HIN101 Hindi I 1 0 2 2 B
18KAN101 Kannada I 1 0 2 2 B
18MAL101 Malayalam I 1 0 2 2 B
18SAN101 Sanskrit I 1 0 2 2 B
18TAM101 Tamil I 1 0 2 2 B
Paper II
18HIN111 Hindi II 1 0 2 2 B
18KAN111 Kannada II 1 0 2 2 B
18MAL111 Malayalam II 1 0 2 2 B
18SAN111 Sanskrit II 1 0 2 2 B
18TAM111 Tamil II 1 0 2 2 B

 

DIGITAL FILM MAKING AND MEDIA PRODUCTION STREAM
Semester VII
Course Code Course Title L T P Cr ES
18VMC501 Introduction to Communication Theories 3 0 0 3 A
18VMC502 Media Economics and Management 3 0 0 3 B
18VMC503 Laws and Ethics for Media 3 0 0 3 C
18VMC504 Media Research Methods 3 0 0 3 D
18VMC509 Audio Visual Technology 3 0 0 3 E
18VMC561 Advanced Digital Imaging Lab. 0 0 2 1 L1
18VMC562 Professional Photography Lab. 1 0 2 2 L2
18VMC563 Advanced Digital Illustrations Lab. 0 0 2 1 L3
18VMX564 Audio Production and Editing Lab. 0 0 2 1 L4
18VMC565 Video Production and Editing Lab. 0 0 2 1 L5
Total 21
SEMESTER VIII
18VMC520 Culture and Entertainment Media 3 0 0 3 A
18VMC521 History and Development of Cinema 3 0 0 3 B
18VMC522 Television News Production 3 0 0 3 C
18VMC523 Theories of Visual Analysis 3 0 0 3 D
18VMC524 Writing for Media 1 0 2 2 E
18VMC575 Advanced Photography Lab. 1 0 2 2 L2
18VMC580 Anchoring for Media Practice 0 0 2 1 L1
18VMC582 Television Programme Production Practice Lab. 0 0 2 1 L4
18VMC588 Stop ‐ Motion Film Making Practice 1 0 2 2 L5
Total 21
SEMESTER IX
18FNA610 Film Direction and Screenplay Writing 2 0 0 2 *
18VMC605 Media for Advertising 3 0 0 3 B
18VMC610 Film Production and Management 3 0 0 3 D
18VMC611 Film Studies and Appreciation 3 0 0 3 E
18FNA681 Art Direction & Dramatic Performance 0 1 2 2 *
18FNA669 Documentary Film Making Practice 0 0 2 1 L4
18VMC609 Digital Film Making Lab 1 0 2 2 C
18VMC678 Advertisement Production Lab. 0 0 2 1 L1
18VMC679 Online Promotions Lab. 1 0 2 2 L2
18FNA690 Open Elective / Live‐n‐Lab 2 0 0 2 *
Total 21
SEMESTER X
18VMC692 Internship * * * 2 P1
18VMC698 Portfolio Presentation * * * 2 P2
18VMC699 Project * * * 8 P
Total 12
Total Credits 75

 

3D ANIMATION AND VFX STREAM
SEMESTER VII
Course Code Course Title L T P Cr ES
18VMC501 Introduction to Communication Theories 3 0 0 3 A
18VMC502 Media Economics and Management 3 0 0 3 B
18VMC505 Media Laws and Ethics II 3 0 0 3 C
18VMC504 Media Research Methods 3 0 0 3 D
18VMC525 Anatomy Study 1 1 0 2 E
18VMC526 Stop Motion Animation 1 0 2 2 F
18VMC561 Advanced Digital Imaging Lab. 0 0 2 1 L1
18VMC562 Professional Photography Lab. 1 0 2 2 L2
18VMC563 Advanced Digital Illustrations Lab. 0 0 2 1 L3
18VMC566 Sketching and Shading Practice 0 0 2 1 L4
Total 21
SEMESTER VIII
18VMC527 3D Animation Pipeline 2 0 0 2 A
18VMC528 Audio–Video Production 1 0 2 2 B
18VMC529 Basics of Pre Production 1 0 2 2 C
18VMC530 Concepts of Animation 2 1 0 3 D
18VMC583 3D Modelling and Texturing 1 0 4 3 L1
18VMC584 Dynamics 1 0 0 2 L2
18VMC585 Motion Graphics and Camera Tracking 1 0 4 3 L3
18VMC586 Rotoscope 1 0 2 2 L4
18VMC587 Voice Modulation Dubbing for Animation 1 0 2 2 L5
Total 21
SEMESTER X
18VMC613 3D Animation 1 0 4 3 A
18VMC614 3D Lighting and Rendering 1 0 2 2 B
18VMC615 Online Promotions 1 0 2 2 C
18VMC616 Rigging 1 0 4 3 D
18VMC680 SFX and Re‐recording 0 0 4 2 L1
18VMC681 VFX Compositing Practice 1 0 4 3 L2
18VMC695 Minor Project (3D) * * * 3 P1
18VMC696 Minor Project (VFX) * * * 3 P2
Total 21
SEMESTER 10
18VMC692 Internship * * * 2 P1
18VMC698 Portfolio Presentation * * * 2 P2
18VMC699 Project * * * 8 P
Total 12
Total Credits 75

Total credits for the 5‐yr programme with Stream 4 = 217

* Two Open Elective courses are to be taken by each student, one each in the 4th and the 5th semesters, from the list of Open Electives offered by the School.

# Students undertaking and registering for a Live-in-Labs® project can be exempted from registering for an Open Elective course in the fifth semester.

Electives listed above are only indicative. Actual Offering will depend on the number of students registering for the courses and the availability of faculty.
School Administration reserves the right to modify the subjects/curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.
* One of the electives can be a Live-in-Labs® project done over a period of two semesters.

Eligibility

Admission

Eligibility

50% aggregate in PU/+2 in any discipline or its equivalent or 3-year Polytechnic Diploma

Programme Duration

5 years (10 Semesters)

Course Overview

CORE SUBJECTS INCLUDED
Journalism Print Journalism Broadcast Journalism Business Journalism
Web Journalism Photo Journalism Photography Videography
Audio – Video Productions Shortfilm & Documentary films making Film Studies Screen Writing
Anchoring Professional Communication Event Management Online Promotion
Graphic / Web Designing 2D/3D Animation Motion Graphics & VFX Anatomy Study
Stop Motion Animation Sketching and Shading, etc.

 

JOB PROFILES SUITABLE FOR
UI/UX Designer Visualizer Graphic/ Web Designer 2D & 3D Animator
VFX Artist Direction Sound Designer Video Editor
Art Director Script Writer Story Board Designer Ad Film Maker
SEO Expert Photographer Reporter Journalist Programme Producer & many more…

Fees Structure

To be Updated

Program Fees for the year 2019-2021
Campus Tuition Fees
per sem
Tuition Fees
Total
Hostel & Mess
Per Year
  Updating Soon * #

Why Amrita

The top reasons to choose Amrita for your career

601-800th

World University Rankings 2020

141

BRICS Rankings 2020

801–1000th

World University Rankings 2020

168th

BRICS University Rankings 2020

5th

India University Rankings 2020

12th

Overall Rankings 2020
ranking
5th Best
University in India
ranking
Amrita Ranked No.1 in India Top 100 in The World
ranking
Topmost
‘A++’ Grade
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