In January 2023, we launched the Seaweed Cultivation Training Project to empower women and women’s groups through Amrita’s integrated vocational training approach. This initiative aims to promote sustainable livelihoods while addressing economic and environmental challenges.
Seaweed, a highly adaptable marine resource, has applications across various industries such as food, agriculture, and biofuels. Its rising global demand highlights its potential to drive economic growth and environmental sustainability. Seaweed cultivation offers a transformative opportunity for rural women, equipping them with the necessary knowledge and skills to establish seaweed farming and processing as a sustainable livelihood. Beyond its economic benefits, the industry is recognized for its positive environmental contributions, including carbon sequestration and habitat restoration.
Toward achieving its objectives, the project was structured into three phases, or training cycles. The first cycle took place in the coastal region of Olaikuda, within the Rameswaram municipality of Tamil Nadu.
By adopting a holistic approach and leveraging advanced technologies, the initiative equips women with the knowledge and skills required for sustainable, climate-smart aquaculture. This empowers not only the women but also their entire communities, fostering socio-economic development and environmental sustainability through sustainable seaweed farming.
Outreach efforts extended to 16 villages, connecting with local stakeholders, including government bodies, vendors, and research institutions. Community engagement activities and market studies deepened understanding of local dynamics, amplifying the project’s impact.
In recognition of these efforts, Dr. Bhavani Rao R, Dean of the School of Social and Behavioural Sciences at Amrita University and lead of this project, along with the field team, were invited to the inauguration of the Seaweed Cultivation Park in Ramanathapuram by Dr L. Murugan, Hon’ble Minister of State of Fisheries, Animal Husbandry and Dairying. The women who were trained in seaweed cultivation from Olaikuda spoke at the event and shared their inspiring story:
“Before, we used to help our husbands. Now, they help us.”
Trainees from the Olaikuda program are now beneficiaries under the Pradhan Mantri Matsya Sampada Yojana, a flagship initiative launched by the Government of India in 2020 (PMMSY scheme), which aims to transform the fisheries and aquaculture sector in the country by focusing on sustainable development, modernization, and improving the socio-economic conditions of fishers and fish farmers.
The program also incorporated a “Go to Market” study for seaweed products, conducted by students from the Ross School of Business, University of Michigan, USA, as part of their action-based learning project. This collaboration offered valuable insights into market opportunities and business development, aligning with national skill frameworks and further empowering participants to thrive in the growing seaweed industry.
In 2024, we launched the next phase of our seaweed cultivation initiative, titled “Blue is the New Pink: Women Driving Sustainable Seaweed Cultivation and Climate Solutions.” This initiative is funded under the Global Environment Facility (GEF) Small Grants Programme (SGP) Operational Phase 7 and is implemented in collaboration with UNDP, the Ministry of Environment, Forests and Climate Change, and The Energy and Resources Institute (TERI). Additional partners include ESRI and Transworld Group.
This phase aims to empower 100 women from rural coastal communities in Ramanathapuram, Tamil Nadu, by equipping them with technical expertise and life skills in seaweed cultivation, seagrass meadows restoration and conservation, and Integrated Multi-Trophic Aquaculture (IMTA). These activities contribute to both the socio-economic upliftment of the communities and the conservation of marine ecosystems, directly supporting SDG 14 (Life Below Water).
The initiative facilitates the creation of women-led small business units to encourage entrepreneurial activities and ocean conservation efforts while exploring the potential for blue credits as an innovative financial model. The intervention spans approximately 115 hectares of improved marine habitat practices, encompassing:
In addition, we are currently conducting a needs assessment in the Indian Gulf of Mannar Biosphere Reserve to identify sustainable livelihood opportunities that align with the preservation of Dugong habitats. This assessment, in collaboration with UNESCO and the Surabhi Foundation, includes:
This initiative aims to strike a balance between economic development and biodiversity conservation, ensuring long-term benefits for local communities and the marine ecosystems they depend upon.