The MJMC students of the department of Visual Media and Communication, School of Arts and Sciences, Amrita Vishwa Vidyapeetham, Kochi campus, visited Club FM at Kaloor to promote the campaign R 4 Respect which was recently undertaken to spread awareness among school and college students on giving respect to elders.
The students met RJ Kathik and RJ Ashley, who were the host of the programme ‘Uriyadi’, where they provided them a platform for the promotion of the R4R campaign. RJ Nicely also came out to greet them. Meera, Shyamili, Ragendu, Abhijith and Jenson who represented the team spoke on R 4 R Campaign and its future goals. Later the students went to the streets to promote R 4 Respect campaign. They also visited media houses and hospital where they placed posters of the campaign.
Sainik Ashram, Kakkanad was the venue chosen by the students, of the School of Arts and Sciences, aspiring to a career of Journalism and Mass Communication, in connection with the official launch of the Campaign R for Respect (R4R) undertaken by them and guided by Ms. Rashmi J. Menon, faculty member. Upholding the vibe of the season the students also organized a programme after the launch to celebrate Onam with the residents of the ashram. The small crowd including the ex-service men and the visitors from ASAS spent the day together, playing games, singing onapattu and enjoying a graceful performance of thiruvathira. They also had a delicious, finger licking Sadhya with the inmates there The campaign was inaugurated on September 9, by the chief guest Ms. Ranjini Jose in the presence of Dr. U. Krishnakumar and the functionaries of the ashram along with its inmates. To honor the elderly and to brighten the Onam of the ashram inmates, Ranjini sung few songs which were heartily enjoyed by the audience. During the function, an aged ex-service man, 96 years of age, who had took part in the Second World War was honored by adorning him with ponnada. Each of the inmates was given onakodi as a gift enjoining the spirit of the season.
R 4 Respect is a campaign focused on valuing and honouring the aged. 18 students of MJMC pioneered the campaign. As part of the second phase they initiated the road campaign to do direct public interaction. On September 22, 2016, they went to Marine Drive, Kaloor and Market Road at Kochi and distributed the food packets to those living on streets. Hotel Aryas, Hotel Abirami and Hotel Nivedhya sponsored the food. The campaign was well supported by Club FM by frequent airings on the campaign news and they also conducted interview with student Coordinators of R4R .
