The Departments of Commerce and Management and Visual Media and Communication of School of Arts and Sciences, Amrita Vishwa Vidyapeetham, Kochi campus, jointly organized a two-day National Conference on “Innovations in Marketing in the New Global order-Stretching the limits: Marketing Beyond Marketing” from March 8-9, 2016.

The conference was blessed by Sampujya Swami Purnamritananda Puri. The welcome address was given by Dr. U. Krishnakumar. The inaugural address was given by the Chief Guest Ms. Sushama Srikandath, Director and Chief Executive Officer, AVT McCormick Ingredients Private Ltd. She also inaugurated the International Women’s Day Celebrations, 2016. The Vote of Thanks was proposed by Dr. K. Sreena.

The first session was on ‘Delighting the Gen-Y Consumer’ by Sri. P. Ravindranath Principal Consultant & Unit Head, R K Swamy BBDO. The second session was on ‘Corporate Social Responsibility & Marketing’ by Sri. A.S. Sureshkumar, Senior Manager, Human Resources, Carborandum Universal Limited. On the second day, a session on ‘Corporate Communications’, was handled by Sri. C.S.K. Jayan, Fellow, Institute of Company Secretaries of India. Sri. Andre Solomon, Founder, Tradeworks conducted an interactive session on ’Marketing and Branding’. This was followed by Paper Presentations of Scholars on various themes.

Certificates were distributed during the Valedictory Session. Sri. P. Balasubramanian, Joint Convener of the conference, proposed vote of thanks.