The Amrita School of Arts and Sciences at Mysore organized Antarprerana 2010, a management fest, on February 9-10. Nearly 150 graduate students from several colleges in the city of Mysore participated.

“We wanted to kindle the spirit of entrepreneurship in the student community,” stated the organizers. “We were overwhelmed with the response received.”

The chief guest for the function, Dr. Nagaraj, Reader in Commerce, University of Mysore, spoke about the importance of the entrepreneurial spirit, while inaugurating the fest.

Several events, with evocative names in Sanskrit such as Nakshtramala, Chanakya and Shabdhavedhi were conducted over the two days.

Participants developed product, marketing and financial plans to promote their products; the only stipulation was that the product had to be eco-friendly.

Participants presented their unique ideas and the best entrepreneurs were selected.

Ideas Galore was another event in which participants designed logos for T-shirts.

Business Twister tested the financial skills of participants through cost efficiency studies, stock market analyses and budgeting assignments.

Contests were designed to test not only the team spirit of the participants, but also facilitate communication and help foster creativity and innovation.

“The fest was informative and a memorable experience,” stated Surabhi P. of Marimallappas College. Marimallappa’s College emerged as the overall champion; their students won the maximum number of first prizes.

The two day fest concluded with a valedictory function. The chief guest for the function, Prof. G. Venkatesh Kumar, Director, Academic Staff College, University of Mysore, addressed the gathering. Various cultural programs entertained the gathering.

“Participants from several colleges have expressed that they would like to participate in future events conducted at Amrita also,” stated the organizers.

February 18, 2010
School of Arts and Sciences, Mysore